In recent years, Greek life faced a crisis as the pandemic cast a shadow on recruitment, and the “abolish Greek life” movement grew across campuses. But then came #RushTok — a flurry of TikToks documenting the sorority recruitment process among university campuses, especially in the South. One tag, in particular, soared to remarkable heights: #BamaRush. It chronicled the rush process at the University of Alabama and has garnered an astonishing 3 billion TikTok views (and counting).
This week we speak to writer, journalist, and former sorority sister Anne Helen Petersen, who has been documenting the phenomenon. Why are the videos dominating our feeds? And what does RushTok’s popularity say about its stars… and its biggest stans?
Anne Helen Petersen (https://twitter.com/annehelen?lang=en) is a writer and journalist whose writing has appeared in BuzzFeed News, The New York Times, Vox, The Atlantic, and more. Her books include Out of the Office: The Big Problem and Bigger Promise of Working From Home (https://www.penguinrandomhouse.com/books/673782/out-of-office-by-charlie-warzel-and-anne-helen-petersen/) and Can’t Even: How Millennials Became the Burnout Generation (https://www.harpercollins.com/products/cant-even-anne-helen-petersen?variant=41000353759266). She writes a Substack newsletter called Culture Study (https://annehelen.substack.com/).
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